Monday, August 3, 2009

Invisible Characters Prohibited in Beer Ads

The Federal Anti-Monopoly Service (FAS) disallowed “invisible personages” in TV beer commercials. Since a statute prohibits using “images of humans and animals” in beer ads, beer companies have widely used offscreen dialogues and similar techniques to circumvent the prohibition. The FAS reacted by an informal demand to withdrew such ads under penalty of a fine. Beer companies have declared compliance.

http://russian-law.livejournal.com/48352.html

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