Armenia’s government approved a new trade name for local brandy. It has been known as “Armenian cognac” since the 19th century, but France objects to Armenia's use of the term. Now the drink will be called “arbun” (derived from the Armenian verb "to get drunk") rather than “cognac” or “brandy.” Only Armenian brandy made of Armenian-produced grape alcohol may be called “arbun.” All Armenian brandy trademarks, like “Ararat,” are to be retained.
http://lenta.ru/news/2010/05/20/arbun/
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