Tuesday, June 26, 2012
Russia Ranked Third in Online Sales Potential
With its expanding base of Internet users, Russia ranks third among emerging markets with the highest potential for online sales growth. Russia boasts 60 million Internet users – the largest online population in Europe – and 15 million online shoppers, making it the most attractive market for online retail sales after China and Brazil, according to the survey by A.T. Kearney released late last Monday. The size of the country's market for online retail is expected to reach $16 billion by 2016, but despite this growth potential, the survey was also critical of a number of issues like poor financial infrastructure, regulation, and logistics problems that hamper sustainable growth throughout the country (70 percent of Russia's online sales are still concentrated in Moscow and St. Petersburg).