Monday, June 11, 2012
Russian Internet Brands See Massive Growth
In Russia, it's not Google, but Yandex you use for a search. Mail.ru dominates Yahoo!, Amazon is overshadowed by OZON, and Vkontakte outperforms Facebook. Russian versions of global brands are outstripping the global market leaders, thanks largely to targeted local market knowledge, massive internet growth and a reticence of "Western" brands to target the territory. Among the Russian sights making the biggest impact are: Art.Lebedev (web and industrial design services); Cut the Rope (game); Look at Me (fashion and design); Mamba (online dating); Marussia (luxury sports cars); Odnoklassniki ("classmates" social networking); Oktogo.ru (online travel); Tinkoff (direct consumer and online banking); SPB TV (mobile TV) and World of Tanks (gaming).