Amendments to the law On Information, Information Technology and Information Protection plus other related laws, informally referred to as the "Law on Bloggers", went into effect on August 1st. The law requires individuals whose blog attracts a daily readership of more than 3,000 to take on the full responsibilities of mass media outlets which, among other things, will require bloggers to: register with the Federal Service for Supervision of Communications, Information Technology and Mass Media (Roskomnadzor), confirm the reliability of information posted, act in accordance with election campaign rules, not publish private information about other people, and indicate age limits for users. Registered bloggers will also be obliged to provide their family name, first name and patronymic on their pages, as well as contact data for filing complaints. Bloggers who fail to comply with these rules will face fines of up to 500,000 rubles ($14,107). Finally, bloggers will have to pay taxes on their advertising income, which is currently not controlled and hence not taxable.