Wednesday, January 27, 2010

Comparative Advertising Held Illegal

A court in Komi, a Russian constituent region, upheld a $1,300 fine imposed by the local department of the Federal Anti-monopoly Service (FAS) on drinking water producer NordLink for comparing its water with competitors’ water. NordLink published a newspaper ad saying that its water is oxygen-rich and has similar properties to Aqua Minerale and BonAqua, which the FAS found untrue.

http://lenta.ru/news/2010/01/26/water/

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